50% + Interested Replys
Apr 26, 2024
Overview
For this SaaS project, we executed targeted cold email campaigns across multiple ICPs. Through continuous testing and optimization, we achieved 50%+ interested reply rates across several campaigns.
When Froonze came to us in February, they had one big goal:
👉 Get more clients.
👉 Build stronger partnerships with Shopify agencies.
For context: Froonze is a Shopify loyalty & wishlist platform.
Amazing product.
But like most SaaS founders… they needed reach.
So here’s what we did 👇
✅ Set up 2 fresh domains + 6 mailboxes
✅ Built 3 laser-targeted campaigns
✅ Focused on conversations (not vanity metrics)
And the results?
1️⃣ Shopify Agencies Campaign
3% reply rate
62 replies → qualified, interested agencies
Campaign completed with strong partner pipeline
2️⃣ Store Credit Promotion → Smile users
~1% reply rate
57% of replies were interested
3️⃣ Store Credit Promotion → Bon users [A]
~1% reply rate
71% of replies were interested
Not bad for cold emails, right?
Here’s the lesson:
It’s not about blasting thousands of emails.
It’s about the right audience, the right message, and the right system.
Froonze walked in with a growth problem.
They walked out with partnerships and conversations that actually move the needle.
👉 If a Shopify app can win with cold email… imagine what it could do for your business.
P.S. Cold email doesn’t fail. Bad targeting does. Click here
to download Froonze’s complete case study.